Hooters Casino Hotel is a place for the whole family. That’s the message of upcoming TV ads from Advanced Results Marketing in Marlboro, Mass. (We don’t have the ads yet, but you can check out a fabulous two-part promotional video for the place here and here.) First of all, I had no idea you could gamble at Hooters—for most attached guys, just going there is a gamble—or that you could stay in some kind of hotel, though that would be more convenient than passing out in the parking lot. (This particular Hooters is in Las Vegas, however, so I guess that explains the craps tables and the overnight accommodations.) And why not take the wife and kids? The spots promise that they’ll enjoy the gaming ambience and fine cuisine, too. Hooters serves food? I’m learning a lot from this campaign.
—Posted by David Gianatasio