Yankees brand ruling with an iron fist

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As a brand, the New York Yankees have sustained their invincible aura. But that doesn’t mean people like the brand. In a new Rasmussen Reports poll, a plurality of baseball fans (26 percent) said they expect the Yankees to win the World Series this year. The Detroit Tigers drew 18 percent of the vote on this question, with the St. Louis Cardinals (11 percent) and New York Mets (10 percent) the only other teams to register in double digits.

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