Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's tricky to pull off a six-minute dramatic commercial, but Yamaha might have managed it—with a few caveats.
"The Gift" is an odd mix of epic tearjerker and cheesy promo. On the one hand, it's a tour of Yamaha products through the ages, featuring everything from a beginner's acoustic guitar to pianos and synthesizers, drums and mixing consoles. (There's even a cameo from a compact disk, known in modern parlance as a coaster.)
It's reminiscent of Sony's also-lengthy—but less melodramatic—celebration of its own history, and the intersection between art and engineering.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in