Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the past few years, the Wu-Tang Clan has been recording an album in secret. Now, in a first for modern music, they plan to sell only one copy of The Wu—Once Upon a Time in Shaolin.
It will be sold in an engraved silver and nickel box handcrafted by British-Moroccan artist Yahya, whose previous work has been commissioned by royal families. But before the band sells this ultimate collector's item for millions, the album will be taken on a grand tour where, for a price of about $50, the average pleb could attend a listening session of the 150-minute album—after undergoing an extensive check for audio recording devices.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in