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Today marks the start of spring.
To celebrate it, German home improvement store Hornbach and its agency Heimat give us this mind-boggling piece of work.
At first glance, it’s a mishmash of chaos and screaming, like a nightmare fueled by spaghetti westerns, Jean-Pierre Jeunet movies and a bad day at work.
“Sweat It Out” depicts a wacky group of “rubber cowboys” living inside a man’s body. Faced with nerve-wracking everyday problems—including angry bosses, unchecked media consumption and wild adolescents—they transform stress into sweat as the man toils over a personal gardening project.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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