AfterDark Films, the distributor of the film Wristcutters: A Love Story, either hasn’t heard the recent fuss about suicide images in advertising, or it doesn’t care. “A potentially controversial marketing campaign is planned,” writes The Hollywood Reporter, “featuring cardboard cutouts of characters jumping off a bridge, electrocuting and hanging themselves in keeping with the film’s suicide theme.” Yes, that should go over well. At least it has something to do with the product, though. The film is about a group of young people who are trapped in purgatory after committing suicide. Maybe they can begin the campaign in Boston and see how it goes before going nationwide.
—Posted by Tim Nudd