Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This week's honors for goofiest mangling of one's own brand name goes to Wrangler, which is launching a social and out-of-home campaign in Europe contrasting "Wrangler" and "Wrongler" ways of living.
The differences are simple. If you're cool, stylish and outdoorsy, you're Wrangler. If you're lame, inauthentic and cookie-cutter, you're Wrongler. This message—a teaser for a new brand platform coming this fall—is illustrated by pairing simple Wrangler/Wrongler visuals, many of them comical and a few that are cringeworthy.
"With this campaign we want to inspire our longtime fans and new consumers to live the Wrangler way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in