People who get tired of the whole Wrangler jeans cowboy act will beg for it when they see what marketing shenanigans they’re up to in Europe. They want us to throw off the shackles of civilization and return gloriously to the wild! Here’s the new TV spot; there are a bunch more print ads over at Advertolog (scroll down). Paris agency FFL (Fred & Farid) explains that its “new strategic and creative platform [that] seeks to re-awaken our bottled-up instincts and … encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.” How you would extrapolate that art-school senior thesis from a minute’s worth of glassy-eyed hippies stumbling around the woods is beyond us. Read more about the campaign here.
—Posted by David Kiefaber