The World's Largest QR Code (aka the World's Biggest Waste of Time)

Skanz is a big believer in the technology

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning fashion essentials as these silicone bracelets, claims to have created the world's largest QR code—80 gallons of paint covering 10,000 square feet. We're not convinced about the staying power of the so-called QR craze, and so this seems like an awful lot of work for a questionable payoff.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in