Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Yesterday, even two CIA agents and a waterboard couldn’t have gotten me to recall any TV spots for eyeglasses. But it’ll be hard to forget the three new gems by DeVito/Verdi. The old “Why pay more?” approach is given a fun twist in these For Eyes Optical ads. You really can’t go wrong with boobies, beefcake and blaster vision. Well, maybe you could if they were all crammed into the same ad. Via Ads of the World.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in