World needs a hero. It might as well be you.

Mullen casts average Joes and Janes as superhero-like masters of their own
financial futures — spandex, capes and all — in new spots for LendingTree. "Out of this corporate chaos a new hero will arise…" Adam West
breathlessly intones on the voiceover before hitting a dramatic pause that
would make William Shatner proud, concluding: "you."
(Check out two more spots here and here.) The campaign's message of personal empowerment should resonate in these
troubled times; after all, in the era of corporate bailouts and Bernie
Madoff, many banks, investment houses and lending firms come off looking
more villainous than the Joker, Riddler and Penguin combined.