The workplace is no safer down in Australia

Obviously inspired by last year’s disturbing workplace-safety ads from Canada, Australia’s WorkSafe Victoria has begun airing its own graphic depictions of on-the-job gore. There’s a predictably horrific nailgun incident, a bagel-slicer bloodbath and (just like Canada’s campaign) a kitchen worker who gets boiled alive. While it’s not quite as jarring as when we saw this stuff the first time around, the campaign is still a compelling way to get the attention of young workers who are most at risk for severe workplace injury.