Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wonderbra is trying to get 1,000 British women to pose for its latest ad at a photo shoot in London later this month, in perhaps the classiest “Show us your [breasts]” marketing campaign ever. The TV spot promoting the event riffs on the many euphemisms for breasts. Some of the visuals are confusing, though, at least to those unfamiliar with British cuisine. Shouldn’t forked sausages represent something else? We hope there isn’t a Wonderbra product for that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in