The Woman in This PSA Is Free but Still Trapped in a Prison and Can't Just Leave

A situation more common than you know

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Lori, an abused wife and mom in Michigan, spent two years squirreling away money—hiding bills in a tampon box—until she had the means to escape her violent partner. 

Her story is the basis of a new campaign, #FreeToWalk, from the Allstate Foundation and ad agency Leo Burnett, with a stark and chilling video as its centerpiece. 

The short film, called "America's Largest Prison Break," paints an everyday suburban home as a jail where the victim of domestic violence can't "just leave" because her abuser controls the purse strings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in