Woman Burned at the Stake in Weirdo Jewelry Ad

No actual models were harmed in making of this spot

Here's your totally loony fashion-related ad of the day—a spot from Norway's Bjørg Jewellery (and directors Matias & Mathias) in which a woman gets burned at the stake. It's called "Heresy." The disclaimer seems to be missing from the ad, so here it is: Do not try this at home! She is a professional! The jeweler says its new 2012 collection "is a venture through dreamlike landscapes. The inspiration is drawn from mythology and tales, playing with escapist and Romantic fantasies. The collection makes up an odyssey of imagnination, mystique and poetry, switching between dreams and reality, thus welcoming Dark Knights, Pale Moons, Magic Hours and Misty Mountains." And witches, too, apparently. Via Adrants.