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While we’re on the subject of the modern merits of literature, Milka has released its first cross-European Easter campaign, “All for One,” a name inspired by The Three Musketeers.
Created by Wieden + Kennedy Amsterdam, the ad features a trio of kids engaged in one of the funnest and most vicious activities of childhood—the annual Easter egg hunt. Stakes are high.
The three reunite in a clearing, faced with the last and most critical prize—a Milka chocolate bunny.
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