Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S.
Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland icons—Mt. Hood, Portlandia, beer, wine, bikers, farmers markets, roses, rivers, bridges and even Sasquatch.
W+K recently took the clock—which thematically ties into the "Portland Is Happening Now" campaign—to Seattle and Vancouver for tourism events in those cities. Every hour on the hour, hand-painted, wood-carved miniatures appear when the clock chimes. The events also featured "Portland-themed surprises, like coffee and donuts, a poet reading, a comedian performance, a tax-free tea party and naked bike riders," the agency says.
The clock is 24.1 feet tall by 9.5 feet wide and weighs more than three tons. W+K is now looking for an indoor location in Portland to house the clock through the winter months. Check out more images below, all courtesy of the Portland Oregon Visitors Association/Travel Portland.
Client: Travel Portland
Project: "Portland Is Happening Now"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Antony Goldstein / Jeff Gillete
Copywriters: Becca Wadlinger / Jared Elms / Ian Fairbrother
Art Director: Nate Nowinowski
Designers: Patrick Nistler / Cassandra Swan
Media Team: Wieden + Kennedy
Interactive Strategy: Jocelin Shalom
Media, Communications Planning: Stephanie Ehui
Strategic Planning: Lisa Prince
Account Team: Ken Smith / Kristin Postill
Production: Byron Oshiro / Kristin Holder / Heather Hanrahan
Project Managers: Danna Dolich / Shannon Hutchinson
Studio Manager: Abby Marten
Executive Creative Directors: Joe Staples / Mark Fitzloff
Social Agency: Edelman Digital
Public Relations Agency: Lane PR
Digital Agency: Rally Group
Event Producer: Sue Cool
Design, Construction Team
Project Leader, Metal Sculptor: Nicolas Gros
Chainsaw Carving: J. Chester Armstrong
Clock and Gears Design Development, Consultant: Laurent Worme
Microprocessor and Pneumatic Consultant: David Butts
Electronic Consultant: Mark Keppinger
Welder: Cameron Visconty
Lead Carpenter: Matt Sykes
Fabricator: James Harrison
Lighting, Carpentry Assistant: Julia Zell
Carpenter: Dave Laubenthal
Sign Painting: Ardis Defreece
Miniatures and Clock Face Painting: José Solis