With Names Like 'Surge Protector' and 'Torpedo Tube,' Free Condoms Are Finally Fun

Agency Cramer-Krasselt targets teens with nonprofit Naughty Bags

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Have you ever been to a Planned Parenthood, or any similar organization, to fish from their glass bowl of free condoms?

It’s awkward. Worse still is what you end up with: A handful of suspect brands you may not recognize, or sometimes—if you’re lucky—a random pineapple-flavored one, more perplexing than exciting.

Free condoms get a bad rep. And while that’s not the only reason a teen gets pregnant or contracts an STD, their inherent lack of sexiness doesn’t help overcome that ol’ “Ugh, condoms don’t feel good” chestnut.

With that in mind, Milwaukee, Wis.-based

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in