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Here's an interesting wine campaign from Washington state that's as versatile as a Chateau Ste. Michelle Chardonnay.
The Washington State Wine Commission wanted to reach wine influencers nationwide—sommeliers, editors, bloggers—and tell them about the state's quality product. So, GreenRubino in Seattle devised a solution that's equal parts elegant and pleasantly goofy.
The agency got Whose Line Is It Anyway? comic Greg Proops to play a character called the Recommendeuer—at once a wine aficionado and a light parody of one.
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