Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a world of minisodes, mobisodes and other bite-size portions of entertainment, there’s one area where the approach still hasn’t worked. Episodic gaming is meant to offer video gamers an alternative to the $60 new release. The idea is that a studio produces, say, five small games instead of one 40-hour epic. This month, episodic gaming got a colorful boost with the release of The Orange Box, a collection including Half-Life 2 and a cluster of smaller games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in