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Laptop keyboards nationwide are stained with wing sauce and nacho cheese following the intensive Twittering of Sunday's Super Bowl. But it wasn't just football and advertising fans doing the talking. Brands themselves used the popular social site to get characters from their commercials chatting with viewers in real time. Results were mixed at best. I actually found that PepSuber's Twitter banter somewhat redeemed Pepsi's strange Saturday Night Live crossover ad, especially when he corrected my
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