Will Ferrell’s Old Milwaukee Ads Land on Swedish TV

Wacky campaign goes global

Old Milwaukee's Will Ferrell campaign keeps getting weirder, and that's not a bad thing. After airing low-budget ads in Davenport, Iowa, Terre Haute, Ind., and Milwaukee itself last year, and then doing that great Super Bowl spot that ran only in North Platte, Neb., the comedian has gone international—appearing in at least four ads now airing in Sweden, of all places. Homemade footage of the spots was uploaded to YouTube three weeks ago; Funny or Die pointed them out today. ("Sweden's Twitter account just posted this Will Ferrell spot that's only airing on Swedish television. It's the best," said the Facebook update.) In one spot, Ferrell can't stop laughing about a sign that says "Infart." In another, he's out boating with a Swedish beauty—and is actually speaking Swedish. "This is my boat. This is my woman. And this is my beer. Old Milwaukee. It's all right," he says, according to Slate, which also points out that Ferrell is married to a Swedish actress, Viveca Paulin. Ferrell's official explanation for why he's involved in the quirky campaign? "I just love a good, crappy beer." Check out the four new spots below. Next stop for this campaign: the moon.