Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Revenge billboards are getting to be a trend. Expensive but emotionally satisfying, they're great for anything from declaring spousal inadequacies to calling out cheaters. This one, in Greensboro, N.C., goes the extra mile by spoofing MasterCard's "Priceless" campaign. It reads: "Michael – GPS tracker – $250, Nikon camera with zoom lens – $1600, Catching my LYING HUSBAND and buying this billboard with our investment account – Priceless. Tell Jessica you're moving in! – Jennifer." Chad Tucker of Fox 8 News broke this story.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in