April 1 is known most places for pranks. But at Wieden + Kennedy it has a different meaning. The agency was founded on April 1, 1982, and celebrates Founder's Day on that date each year.
This year it's done something fun with its website, which might be mistaken for a prank. The whole thing has been recast as a throwback to the agency's earliest years. Check it out here.
The "Work" section includes 33 pieces of creative from the '80s and early '90s (Nike, Speedo, Memorex, Honda). "People" features vintage portraits of W+K staff, many of whom are still there. "Clients" includes a roster from when the agency had offices in Portland, Ore., and Philadelphia. And the "About" section has a great early promo video from the agency's archives, featuring a young Dan Wieden, David Kennedy, Dave Luhr and Susan Hoffman.
Check out that video below, too.