Wieden + Kennedy Made 100 Ass-Shaped Vases for London Pride Week

Raising money, and eyebrows, for Positive East

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The years have given us many campaigns for both HIV awareness and Pride. But this is the first time we’ve seen both subjects served with a ceramic casting.

For London Pride week, and to raise money for Positive East, a charity that supports HIV sufferers, Wieden + Kennedy London created a limited-edition set of 100 Arse Vases. As the agency tactfully puts it, that’s “exactly what it sounds like.”

Made with artist Fredrik Andersson, with help from W+K’s Freddy Taylor and Paddy Treacy, the “Arse Vase” is a vase in the shape of a “cheeky little arse.” And

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