Wieden + Kennedy Is Back With Instagram's Popular 'Stories Are Everywhere' Part II

Instagram Stories and Wieden + Kennedy Amsterdam are back with a second iteration of its highly anticipated "Stories Are Everywhere" campaign ... and it's magnificent. The W+K-made global multi-channel campaign was first launched in April, debuting in June, to challenge users to be as creative as they can with just stickers, brushes and some live video. The glorious result: 26 clever, creative films from the agency that—using only snippets of users' own videos and the Instagram Stories' tools—turned a pizza slice into a rocket ship and a produce aisle into a jungle. W+K was no less imaginative in its second epic string of films (the 1:30 long-form version can be viewed below). Through weaving videos together into a blockbuster compilation of a day in the life of an Instagrammer, the agency aims to show that, no matter where in the world you are, you probably wake up, go about the day and crash at night just like everyone else. [kickout id="2"] "With over 800 million Instagrammers, our community is incredibly diverse—yet so much of our daily routines are similar," said Bekah Sirrine, Instagram executive creative director. "Inspired by this, we looked at these everyday moments and recast them through the lens of Instagram Stories, making them fun, sharable and reflective of the creativity thriving on Instagram." From waking up and putting on sticker slippers to making breakfast with singing eggs to quite literally turning into a couch potato later in the evening, W+K sure did paint an oddly interesting day for Instagram Stories' users. "What do we all have in common, apart from waking up with creases on our foreheads or dancing like mad when our song comes on?" asks Thierry Albert, W+K Amsterdam creative director. "The ability to open the Instagram app, flick through multiples stories from all around the world and join the party ... Again, for this campaign, everything we shot was entirely made within the app. No cheats. No tricks. We just travelled more miles so we could capture and reflect Instagrammers all around the world." W+K, named Adweek's 2017 global agency of the year, has fused content from the Instagram Stories app with users' personal videos worldwide to perfectly deliver "Stories Are Everywhere" across all platforms since its April launch. The social media app touts the campaign alone for leading daily active accounts to grow to 300 million in the past couple months. CREDITS Client: Instagram Head of Global Brand Marketing: Taj Alavi Executive Creative Director: Bekah Sirrine Global Brand Marketing Manager: Lauren Rodwell Creative Marketing: Maud Deitch Associate Brand Marketing Manager: Jessica Dickey Media Strategist: Kevin Lee Head of Marketing Analytics: Chris Dowsett Agency: W+K Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Cal Al-Jorani, Thierry Albert Art Director: Cecilia Pignocchi Copywriter: Andrew Duncan Head of Broadcast Production: Joe Togneri Executive Producer: Samantha Cox, Elissa Singstock, Michael MacMillan Broadcast Producer: Soey Lim, Stijn Wikkerink, Cory Chonko Adaptations Manager: Claudia Casagrande Planning Director: Emma Wiseman Strategic Planner: Anna Leonte Communications Planner: Wes Young Digital Strategist: Freddie Young Group Account Director: Clare Pickens Account Director: Ben Prout Account Manager: Kristina Jorgensen Account Executive: Kinda Hamwi Art Buyer: Ralph de Haan Studio Manager: Lizzie Murray Studio Designer: Noa Redero, Gustav von Platen Project Manager: Marianne Paton Business Affairs: Kacey Kelley Production Company: Caviar Director: Dent de Cuir Producer: Patrick Craig, Sophie Peskin Executive Producer: Ellie Goodwin Editing Company: Whitehouse Post Editor: James Forbes-Robertson Assistant Editor: Andre Rodrigues Audio Post: 750MPH Sound Designer/Mixer: Ben Gulvin Music Company: MenloPark Music Post Production: Glassworks Amsterdam Flame: Alex Pattinson, Adrien Servadio, Hugo Rodriguez, Alexis da Camara Producer: Ariella Amrami

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Wieden + Kennedy Is Back With Instagram's Popular 'Stories Are Everywhere' Part II

W+K proves our daily routines aren't so different

Lindsay Rittenhouse

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Lindsay Rittenhouse