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CANNES, France—Alongside Afghanistan’s Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, “The Immunity Charm,” also won the most awards ever at Lions Health—four gold Lions, four silvers and one bronze.
“This important award represents how powerful creative solutions to public health problems can be developed in partnership with the private sector,”says Hamdullah Mohib, Afghan Ambassador to the U.S. “We look forward to working with McCann Health to expand The Immunity Charm throughout Afghanistan based on its successes in further testing.”
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