Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

Not just for the exercise

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It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles?

Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles.

Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday.

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