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Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture.
Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions.
Channel 4 didn’t create entirely new commercials. Instead, the network tweaked the copy and applied filters to existing ads for Amazon Echo, Freeview, O2, Paco Rabanne and Specsavers, simulating maladies such as cataracts, glaucoma, hemianopia, macular degeneration and diabetes-related sight loss.
The approach works especially well in the Specsavers spot below.
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