Why Genius Kitchen Serves Up Relatable Food Content to Millennials

56% of young Americans want to improve their cooking skills

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For the next generation of home cooks or self-proclaimed “foodies,” Scripps Networks has developed a new digital network and library: Genius Kitchen.

Full of recipes, lists and episodes of digital-only shows, Scripps has provided all different levels of ad-supported content for viewers both on the go and stuck at home.

“Food has made it more and more into the day-to-day parts of peoples lives in terms of media consumption,” said Vikki Neil, svp and gm of digital for Scripps Networks Interactive.

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