Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, "#JeNeSupportePasLesBleus," which translates to "I can't stand the Blues."
This was weird—especially in advance of the Euro 2016 event, which France is hosting this year. "The Blues" is a nickname for French national sports teams (because, you know, of the blue uniforms). But it refers most often to the national soccer team … which Domenech used to coach.
Later the same day, Buzzman CEO Georges Mohammed-Chérif shared the same sentiments on his Facebook page:
OK: A polarizing hashtag proclamation from Domenech, then a super-stylized portrait from a guerrilla agency head? Something else is going on here.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in