Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

Memorable Indian campaign celebrates blade runners

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"Odd, isn't it? For a man to run when technically he shouldn't even be walking?"

We live in a magical time, when disability doesn't have to spell the end of an active person's journey. And a fascinating new Adidas campaign from India draws attention to something that has never occurred to most of us: Why should a blade-running athlete with only one foot—or anyone else—have to buy expensive athletic shoes for both feet?

Enter Adidas Odds: "An even pair of two lefts, or two rights, for those who run against the odds."

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