The Who take the mike in Shure's campaign

The Who sell out yet again, at least a quarter-century after anyone would care, in a new ad for Shure microphones. Yes, it's Pete Townshend and Roger Daltrey, the band's two surviving members, posing like the rich, deaf, old codgers they are. Keith Moon and John Entwistle, being dead, at least don't have to cringe at the sight of their bandmates posing like some pensioner couple from "my generation"—or at any rate, the generation immediately preceding mine.