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I didn't go to the Interactive Advertising Bureau's Ecosystem 2.0 conference, being held this week in Orlando, Fla. Thanks to Twitter, I guess I didn't need to. Among those handling the play-by-play: Campfire "chief narratologist" Steve Wax, Federated Media CEO John Battelle, SocialMedia CEO Seth Goldstein and The Rubicon Project director of strategic publisher acquisition Josh Wexler. Most of the chatter is the humdrum stuff common to all live-Tweeted conferences: speaker quotes without context. Underneath are some juicier tidbits—relatively speaking.
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