White Gold returns in ‘Got milk?’ rock opera

It's been a year and a half since "Got milk?" introduced White Gold, the fake rock star with the fu manchu and the milk-filled guitar. The character, dreamed up by Goodby, Silverstein & Partners, seemed like a flash in the pan, but apparently not, as he's making a grand return this coming Monday in "The Battle for Milkquarious," a 20-minute "rock opera" broadcast at Milkquarious.com. A clip from the production is posted above; the Milkquarious site has the trailer, which shows more of the plot. (Some bad guys steal all the milk from White Gold's lair, and after crying about it, he heads off on a quest to get it back.) The whole thing apparently benefits art programs at California public high schools, which are being invited to submit spoofs of the rock opera for a chance at prizes. It's still unclear why White Gold prefers milk over drugs, but he seems to have at least one groupie.

—Posted by Tim Nudd

Previously on AdFreak:
White Gold goes to 11 in 'Got milk?' effort