Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School

'Care Counts' wins top honor in Creative Data

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CANNES, France—For most of us, having access to clean clothes every day is something easily taken for granted. But for thousands of schoolchildren, the lack of clean clothes is a source of shame so powerful it can keep them out of school.

Whirlpool’s attempt to address the problem, called “Care Counts,” placed free washers and dryers in schools, then tracked whether the donations affected attendance rates. The project was both heartwarming and effective, with student turnout remaining consistently strong in participating schools.

Today,

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