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There are so many UGC contests these days, it’s impossible to enter them all. Of course, I only participate here on AdFreak, not through official channels. Still, I’d definitely win most of them. My mom says so, anyway. Which brings me to Current TV and T-Mobile, which are challenging users to create ads for the new Sidekick LX cellphone. The brief asks contestants to describe what it would feel like to lose one’s Sidekick.
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