When you have no pay model to tear down

Leu_3
Free content is all the rage. Firewalls are falling. NYTimes.com and FT.com are already there. WSJ.com is next. At AdFreak, our searing wit and probing insight (mainly in posts I don’t write) have always been free. So, we’re going one step further … by paying people to read AdFreak. There are still some particulars to work out. For example, which nation’s currency should we use? Romania’s leu is most attractive. I broached the subject with my editor, who wanted to know where I got his e-mail address and why I won’t stop bothering him. Because I care so much, that’s why! We will be paying our readers. Maybe not today. But someday.
  Editor: AdFreak will not pay its readers.
  Dave: Yes, we will.
  Editor: You can easily be replaced by a striking screenwriter, you know.
  Dave: Did you actually see Wedding Crashers? I doubt it.
  Editor: Hey, aren’t you the idiot who cc’d everyone saying I look like the AdFreak logo?
  Dave: Oh, OK, AdFreak won’t be paying it’s readers. Oh well, win some, leus some.
  Editor: Leus some?! For God’s sake, get me that Wedding Crashers guy on the phone!

—Posted by David Gianatasio