Somewhere in the bowels of Apple’s Cupertino, Calif., headquarters, a debate is raging—or will be raging soon enough. It’s about the name iTunes. The phenomenally successful music player, and music store, is quickly outgrowing its name. You can use it to watch videos and TV shows, and movies are surely on the way. iTunes is about a lot more than tunes. And sooner or later, presumably, Apple will need to change the iTunes name. What will replace it?
—Posted by Tim Nudd