The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and pushing each other despite your disadvantage. Guinness captures the true essence of friendship in this poignant spot with a twist ending, part of its "Made of More" campaign. What's more, it's accomplished in less than 20 words. The music is The Cinematic Orchestra's 2007 track "To Build a Home." Agency: BBDO, New York.