Wheat Thins nabs ad hater in latest ambush

When Wheat Thins went after people last summer who were talking smack about the brand on Twitter, there was understandable skepticism about whether the whole thing was a set-up. The ad, done by The Escape Pod, was the real deal, agency founder Vinny Warren insisted. That led to the inspiration for this next installment, a 30-second spot in which the Wheat Thins crew doorsteps Derek Tzeo, a Portland, Ore., dude who dared to question the authenticity of the first spot, calling it "uber-fake."