Does McDonald's put horsemeat in its burgers? What about pink slime? Would you feed McDonald's food to your kids?
So many questions. But now, taking its cues from a well-received transparency campaign from McDonald's Canada, the chain is responding to whatever hate its American critics want to throw at it. And it's hired former MythBusters host Grant Imahara to be your third-party, completely unbiased, totally trustworthy, quasi-celebrity McMyth investigator.
Imahara's first three videos have already dropped, where he visits a Cargill plant and answers the following: Is McDonald's beef real (and are there eyelids in there)? Why are the patties frozen (when fresh should theoretically be much tastier)? Why are the burgers so cheap (you get what you pay for, right)?
It's everything you'd expect from a hard-reboot, Domino's-style brand turnaround. What I most admire is that they're letting the comment feed on YouTube be just as brutal as it wants to be. And man, is it brutal. It's hard to tell the legit processed-food concerns from the horsemeat crazies.
Though honestly, that's good for Micky D's. The more they can discredit the really nutty folks by letting them be themselves—and there are some excellent conspiracy theorists blowing up the feed—the less McDonald's itself actually needs to say.
That said, I'm probably not going to bite the bullet like Imahara and munch a Big Mac anytime soon. But those sodium acid pyrophosphate fries, man. Who can resist those fries?