Whatever You're Into, AT&T Has More of It, Says New Consumer Campaign

AT&T is launching a new campaign built around a 60-second anthem ad promising "More for Your Thing," whether that's binge-watching Game of Thrones or sports, gaming or enjoying VR experiences on the subway. "Everyone has a thing. That binge-watch over the weekend thing, that back from the dead or robot cowboy thing," begins the voiceover, over footage of HBO's Game of Thrones and Westworld. The spot goes on to highlight humorous and instructive YouTube videos, social media, gaming, online dating and VR, before concluding with the line, "More for your thing. Yeah, that's our thing." [kickout id="2"] The spot made its broadcast debut yesterday and will run during primetime programming and sporting events, including the Winter Olympics on NBC, as well as online. AT&T partnered with BBDO, Organic and Hearts and Sciences on the campaign. Further spots will highlight specific AT&T product offerings, including high-speed internet and unlimited plans. "More for Your Thing" follows in the wake of BBDO's "Terms and Conditions" campaign starring Mark Wahlberg for the brand last year and continues the previous effort's focus on the accessibility and breadth of AT&T's offerings. CREDITS: Agency: BBDO, Hearts & Science, Organic Client: AT&T Title: “More For Your Thing” Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director, BBDO: Matt MacDonald Executive Creative Director, Organic: Frank Dattalo Senior Creative Director, BBDO: David Povill Senior Creative Director, BBDO: David Cuccinello Senior Art Director, BBDO: Jono Moore Senior Copywriter, BBDO: Elaine Kelch Junior Copywriter, Organic: Dani Silveri Group Executive Producer, BBDO: Julie Collins Executive Producer, BBDO: Angela Narloch Producer, BBDO: Victoria Wills Group Executive Producer, BBDO: Diane Hill Chief Strategy Officer BBDO: Crystal Rix Head of Integrated Planning, BBDO: Angela Jones Head of Brand Strategy, BBDO: Colin Drummond Integrated Strategy, BBDO: Kayla Green Managing Director, BBDO: Doug Walker Senior Director, BBDO: Stacia Parseghian Senior Director, BBDO: David McKenzie Account Director, BBDO: Andrea Bass Assistant Account Executive, BBDO: Leah Pozin Client Services, Organic: Jennifer Kohler Account Director, Organic: Heather Livengood Production Company: Primary Elements Director: Stephan Malik Executive Producer: Sue Crain Line Producer: Leonard Walsh Director of Photography: Ben Kitchens Post/Graphics: Brand New School Producer: Rebecca Park Conform Artist: Justin Blaustein Conform Artist: Cathy Shaw Director: Robert Bisi, Ben Go Executive Creative Director: Jonathan Notaro Art Director: Scott Uyeshima Managing Partner: Devin Brook Head of Production: Amy Russo Producer: Rebecca Park Associate Producer: Jackson Rogers Designers: Andy Bernet Ben Kim Jason Forrest Hogg Joshua Lee Kyra Odi Laury Santoso Peter Tarka Jordan Lyle Scott Uyeshima Valentino Vilches Yoon Lee 2D Animators/Compositors: Calvin Pierto Maithy Tran Ramzi Hogan 3D Generalists: Wu Hyun Lew Min Kim Andy Kim Laury Santoso Simon Chan Sean Garfinkle Music, Sound Design & Audio Finishing: Barking Owl Producer: Ashley Benton Composer: Morgan Johnson Engineer: Patrick Navarre, Mike Franklin Editorial: Rock Paper Scissors Executive Producer: Rana Martin Producer: Denice Hutton Editor: Damion Clayton Assistant Editor: Mike Spagnoli Telecine: Company 3 Producer: Natasha Uppal Telecine Artist: Dave Hussey

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Whatever You're Into, AT&T Has More of It, Says New Consumer Campaign

A 60-second anthem ad kicks things off

Erik Oster

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Erik Oster