Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kevin Hart's upcoming stand-up concert film is called What Now? Which is the question he poses to his uninterested wife and son in this Xfinity ad by 72andSunny New York.
This is one of those weird, cross-promotional deals where Kevin's movie and the X1 voice remote are given equal weight, like a Russian nesting ad. I'm not a big fan of those, and the only reason this one works is because it's totally believable that Kevin Hart would troll his family by making them watch his stuff all the time.
As for what Kevin should do now that he's been a comedian, actor, rapper and hand model, that one's a little above my pay grade.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in