What a Surprise, Spirit Airlines Is Having a ‘Binders’ Fare Sale

Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt Romney's "binders full of women" comment from Tuesday's debate. "We've got tons of binders full of sales. Women will love them!" says the nonsensical copy. Spirit didn't even do a 47 percent off sale earlier in the campaign, so clearly it thought this had better potential. Spirit wasn't alone in finding the phrase notable, of course. The Obama campaign even briefly bought Twitter ads around it on Wednesday morning (see below).