What a surprise, another ad about evolution

This Audi ad by Venables, Bell & Partners, called "Footsteps of Progress," relies once again on the tired metaphor of evolution. I see so many ads about evolution that some days I want to build a time machine so I can return to the 1800s and punch Darwin in the face. The only thing that redeems this ad is its good use of sound and a minor twist at the end. Instead of natural evolution (Guinness, et al) or technology evolving into better technology (Sprint Evo, I'm looking at you) or even the evolution of a product (yeah, Gatorade), Audi here implies that technology itself has evolved from nature by showing the evolution of locomotion from sea to land, man to horse, and horse to car.