What’s next, a Geico inflatable gecko?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Readers will be happy to know that huge strides have been made in the field of inflatable companionship. Reuters reports on the success in the U.K. of “Buddy on Demand,” a blow-up man doll designed to ride shotgun for women who are anxious about driving alone. Apparently, the B.O.D. fits in the glove compartment and inflates/deflates at the flick of a switch, which is certainly convenient for the 82 percent of women who feel safer driving with someone else.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in