What People Will Really Pay for a Game When They Can Pay What They Want

Ever wish you could buy 1,000 liters of boar sperm? How about a condom for every resident of El Paso, Texas? If so, you might want to create the next popular card game. Each of those purchases would set you back $70,000—which is the approximate net profit that the makers of Cards Against Humanity recorded from "pay-what-you-want" sales of a special holiday pack this month. The lovably depraved party-game hit of 2012, a sort of adults-only version of Apples to Apples, has put out a visual report of the sales experiment, showing how they could use the revenue to buy one private island, 5.8