What did teens do before the Fuse network? What did any of us do, for that matter? This, “Life before Fuse,” is the subject of an ad campaign that broke this month, celebrating the all-music network that brings viewers such priceless programs as the metal mayhem show Uranium. The campaign is tagged “Amusing you in ways other things can’t.” TV spots feature teens doing things like dressing a dog in lingerie, skating and biking in an empty, plastic, portable pool, and roasting hot dogs on a bonfire made with old furniture. AdFreak will cop to dressing a dog up for Halloween, but this was at the age of nine, long before Fuse, and the pedigreed pooch did not end up in lingerie. Let us all be grateful we now have Fuse.
—Posted by Celeste Ward