What Is the Canadian Dream? Chevrolet Hits the Road to Find Out

Repositioning drive from Commonwealth/McCann

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In America, we’re stuck with the nightmare of Donald Trump. Meanwhile, our neighbors to the north are apparently living some kind of beautiful, utopian dream.

It’s called the “Canadian Dream,” according to a heartfelt new Chevrolet campaign from Commonwealth//McCann, which positions as the automobile as perfect for a vastly diverse yet inclusive nation.

Teasers began rolling out at the end of April, featuring shots of Canadians in various settings and the line “There’s a dream we should all know about.”

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